Care Bears - Social AOR

Client: Care Bears

Role: Senior Producer

Year: 2026

The brief: Conduct ongoing content planning based on brand priorities, product launches, and/or concepts that lean into trends and pop culture, as well as develop and implement 4 bespoke seasonal / tentpole campaigns.

My role:‍ ‍Manage day-to-day asset delivery, keeping content on time and within budget, and produce plush shoot campaign. Overall partnership management; content production, client communication, quality control, and resource management.