Care Bears - Social AOR
Client: Care Bears
Role: Senior Producer
Year: 2026
The brief: Conduct ongoing content planning based on brand priorities, product launches, and/or concepts that lean into trends and pop culture, as well as develop and implement 4 bespoke seasonal / tentpole campaigns.
My role: Manage day-to-day asset delivery, keeping content on time and within budget, and produce plush shoot campaign. Overall partnership management; content production, client communication, quality control, and resource management.