Percy Jackson and the Olympians (Season 1) - Social Retainer and Comic-Con Activation

Client: Disney+

Role: Producer

Year: 2023

The brief: Deliver a social-first campaign to support the series premiere of Percy Jackson and the Olympians.

My role: Managed day-to-day production across all campaign assets for Percy Jackson and the Olympians, overseeing asset delivery, tracking, studio resource allocation, and client communication. Acted as the central point for relaying and managing client feedback to ensure timely, high-quality execution across deliverables.

Additionally, produced on-the-ground social activations and live coverage at San Diego Comic-Con, which included securing a videographer for social capture, engaging a street team for custom activation, managing real-time footage delivery, and final asset production of creative assets.