The brief: Deliver a social-first campaign to support the return of Disney’s #1 Branded Original Series by growing social audiences through high-production creative and shareable, platform-native content. Amplify key moments such as trailer launch, premiere, mid-season binge, and finale through big ideas, digital stunts, and reactive storytelling while expanding engagement, organic reach, and cultural relevance.

My role: Managed the Percy Jackson and the Olympians S2 SOW process from developing the initial campaign budget to executing through legal teams. Acted as the central day-to-day client point of contact, delivering creative assets on time and up to quality standards and ensuring all feedback was routed across teams for final delivery.

Additionally, produced on-the-ground social activation that included engaging a live Percy-branded sign spinner to perform at the San Diego Comic-Con activation. This included vendor outreach and budget negotiation, coordinating social capture, signage production, and managing client communication and real-time coverage on the ground.