The brief: Deliver overall social strategy, including creative northstar, strategic pillars, and campaign concepts for pre-premiere, launch, and sustain. Includes social activations, talent integration, partnership and creator plays, and digital first-in-class ideas.

My role: Lead producer on season 3 social campaign, overseeing development of creative strategy and concepts, a long-form faux YouTube livestream to support the season premiere, a custom microsite, a creator campaign, and production of show relics to tap into fandom.