My role: Directed integrated marketing and social media campaigns across DTC and retail, using storytelling and customer journey insights to build brand awareness, strengthen loyalty, and drive growth.

Owned the omnichannel marketing calendar and partnered cross-functionally with design and brand teams to deliver cohesive creative across web, email, social, and paid channels. Analyzed email and SMS performance to optimize engagement and growth, while managing vendor and influencer relationships to ensure timely, on-brand execution.