The brief: Spotify’s Today’s Top Hits was seeking to refine a launch playbook into a splashy, talent- and fan-driven campaign designed to build followership, engagement, and cultural relevance.

My role: Supported our senior producer in leading day-to-day asset production for both the Today’s Top Hits launch campaign and retainer work, serving as a liaison between internal and external teams. Ensured teams were on track based on campaign timelines, managed quality control across all assets, conducted vendor outreach for shoot opportunities, and managed ongoing client communication.