The brief: Produce static and video social assets for We Were Liars across Instagram and TikTok, translating approved concepts into platform-native content informed by current social trends.

My role: Oversaw production workflows, revision cycles, and asset tracking throughout the campaign, managing up to three rounds of revisions per video to ensure creative and strategic alignment. Coordinated closely with internal teams to maintain organization, efficiency, and quality across all outputs. Ensured all deliverables aligned with the broader social strategy, maintaining consistent messaging, tone, and visual identity across channels.